HISTORY OF THE PRINTED REFLECTOR
The use of reflective clothing dates back to the 1950s in the United States following the use of such technology as highway markings. Throughout the industrialisation the safety of civilians became a priority for authorities during the 1950s and thus the promotion of pedestrian reflectors began. Children were most commonly equipped with these devices, encouraged through campaigns to improve visibility during nightfall. This was the beginning of a continuous and repeated trend of donating such products to school and kindergarten attendees and was soon added to the traffic code in Finland due to their effectiveness in decreasing accidents.
In the 1990s the European Union adopted the Nordic standards of personal protective gear such as helmets which meant manufacturers increased its production and released large varieties. Today these accessories are most commonly used by cyclists as well as children.
THE PROMOTIONAL REFLECTOR
A company that invests in the safety of its customers is exactly the image you would want to project to your target audience and existing customers as well as employees. There is no doubt that children have high usage when it comes to traffic accessories as they are still learning the ins and outs and have not yet developed the sensory acuteness that allow adults to confidently navigate during nightfall. For more universal products why not browse through our collections of express promotional sunglasses, keyrings, mugs, pens, pencils, bags, umbrellas and printed hats!
Naturally, this product is highly visible through their ability to reflect any nearby light and exert a brightness without the use of battery powered or electric technology. By imprinting your brand logo on these lights mean that your logo will be illuminated every single time light is captured and reflected. The high visibility means that your logo will capture attention with ease, standing out as a brand particularly during the night.
- Shapes; circle, heart
- Whistle function
- Plastic reflective strips
- Attachable to any vehicle and clothes
- Promotes safety consciousness
DISTRIBUTION AND GIVEAWAYS OF REFLECTORS
Why not distribute these products in bulk to the local school as giveaways at the children's enrollment? By doing this you will be able to raise brand awareness and make parents/guardians of the children aware of your business and what you offer, not to mention school staff and contacts! You can be easily presenting yourself as a safety-conscious company. We have a wide range of other products available that would be perfectly suited for a safety pack, raising the awareness of your prospects whilst educating people about important safety matters.
During traffic education the teachers may very well distribute these, all customised with your company logo. It is an untapped market by most marketing agencies and allow great opportunity for recruiting customers in a space that many do not recognise as a possible market at all. It allows for a highly positive association and no doubt be products that children use regularly as a precaution. Driving schools could also be a good platform for finding customers in young people. Through targeted merchandising you can operate by supporting and motivating with promotional plastic reflectors on exam day at driving schools along with our variety of pens and bags! Perhaps it is also possible to launch giveaways for the police or promote traffic awareness by making the reflector part of your very own workwear! The possibilities, uses and effectiveness are endless.