Advertising medium describes media that are used to convey promotional messages to the target group. Therefore, they are the means that contain and transport the promotional message. They often come in the form of promotional gifts, giveaways, strewing articles and free enclosures. Other popular advertising media include magazines, newspapers, electronic media like TV and radio, as well as outdoor advertising. While advertising material is the objectified form of promotional messages, advertising media convey the message to the recipient themselves. Therefore, there is always an interplay between advertising material and advertising media. The goal of advertising media is to successfully convey the promotional messages to the target audience.