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Corporate Design

The corporate design is part of the corporate identity and conveys the company’s identity through a consistent visual appearance. It is shaped by visual elements like the firm logo, corporate colours and fonts, the typographic shape of the slogan, and design patterns and the stylistic specifications for pictures, photos, and other illustrations. The corporate design contains not only the design of communication material, but also of advertising material, packaging, products and other contents like clothing of employees and the architecture of the company building. However, corporate design is not to be confused with the logo, as the logo is only one element of it. The corporate design plays a significant role as it enables the company to be distinguished from other firms,