Similar to the corporate design, the corporate fashion conveys the identity of the business through a uniform visual appearance. The corporate design is used, but only applied to clothing and textiles. They carry the company logo, colours, fonts and the typographic form of the slogan. This creates a unique appearance that can be perceives as a business card. Employees are equipped with exhibition wear, football players with tricots, sales reps with corporate shirts and so on. The goal is to increase the awareness level for the company and the sense of belonging of employees.