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Customer Loyalty

Customer retention includes all measures of a company that aim to stabilise and expand the relationship with the customer. Especially in today’s economic situation, customer retention is crucial in order to differentiate from the competition. In this way, the customer shows higher loyalty to the own company and is not lost to the competition. Promotional items are especially suited for customer retention, as they are a sign of appreciation and thank-you for the loyalty. Advertising gifts achieve an especially strong effect.