Loyalty gifts are presents that show appreciation to customers or business partners for a long and successful cooperation. They are also recommendable for successful closings of contracts. These kinds of gifts should always be of high quality and creative in order to give the customer the feeling that he is very special and has chosen the right company. If you give gifts to your customers, they will feel the desire to return the appreciation and attention. Therefore, it increases the chance that he will decide to work with you again in the future. The effect is intensified when the loyalty gift is seen as relevant and valuable by the recipient.