The term offline marketing comprises all advertising measures and marketing campaigns that are not directly executed via the internet. Offline marketing includes different print media like posters, flyers, and spots in radio and TV. Promotional products are also part of offline marketing. Offline marketing targets both current and potential customers that do not directly look for the products on the internet. Instead, they are approached with measures of offline marketing and can subsequently look for the product, service or brand in the internet. The connection of offline and online marketing is especially successful. In this way, new products or brands can be promoted offline in order to create interest and attention for the online channel.