Personalised gifts are gifts that target customers, business partners (also potential ones) or employees. Other than promotional gifts, they are only targeted at one specific person or institution. The customisation can, for instance, be a name engraving on a pen, a photo album of the joint business trip, or a unique key chain. The goal of companies is to give the recipient the feeling of a special status. Personalised gifts can be high quality metal pens that are finished with an individual engraving.