A promotional gift is a free promotional item that aims to raise awareness and sympathy of potential customers and create a lasting positive image. The focus lies especially on increasing customers’ loyalty and their purchasing value. Only a satisfied customer will recommend the company to others. A promotional gift can create a personal connection and touches the customer when he gets the impression it has been especially created for him. He experiences a personal appreciation when the gift is tailored specifically to his preferences. Another essential success factor is the right timing of giving. Special occasions like birthdays offer the perfect opportunity. Compared to other promotional products, like promotional mass items, promotional gifts tend to be of higher value and quality. Moreover, they are not distributed to a mass audience, but used in a very targeted way.