For an optimal user experience, this site uses cookies. By continuing to use this site you agree to the use of these cookies.

Recall

A recall is the ability to reproduce experiences, brand knowledge and brand names from the past even after certain time intervals. This active ability to remember is tested with the recall measurement, which can determine the brand awareness and name recognition. Promotional products are the advertising media with the highest recall, meaning that brands are especially well memorised when they are communicated via haptic senses.