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Sales Promotion

Sales promotion is a part of communication policy and marketing that describes all measures that are limited in time and aim to promote sales on all relevant levels. Other than advertising that provides a reason for a purchase, sales promotion offers an incentive to buy, which can be directed to the customer, vendor or employees. The goal is to support sales revenues in the short-term. Frequently used means are on- and in-packs, coupons, special offers and money-back-guarantees.