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Supplement Articles

A supplement article is a marketing instruments that is added to a product for free. This additional use is intended to motivate the customer for a purchase. Free additions are often used by fast-food chains as well as beverage companies. For instance, they use glasses as promotional products in addition to a paid main product (a specific menu, alcohol etc.) and awake the collector’s passion in their customers. The final goal is to increase revenues and leave a positive image.