Sustainability 🌱
09. Apr 2026
Author: Angelika
Sustainable advertising: Are promotional items superior to digital ads?
Marketing is often considered "green" because it is digital. No paper, no physical materials – so is it automatically sustainable? It appears more environmentally friendly at first glance. On the other hand, physical advertising materials often have a poor reputation because their production consumes a great deal of energy and resources. But is that really true? Find out in the following article how sustainable digital marketing measures and traditional advertising materials can be in comparison, and what green alternatives are available.