Today we find many variations and uses of promotional wristbands; a signifier of where you’ve been, where you’ll be going or else what you’re hoping to promote. Whether what you are promoting is a lone standing message or a business, wristbands are a safe choice and a universal accessory accessible to all. Perhaps the most classic of giveaways, the mass production of such is common both due to its low cost as well as versatility. Concerts, exhibitions, open days are all often involved in classic giveaways or used as an add-on purchase. Wristbands, unlike many other promotional products are also suitable for children broadening the target audience.
Printed wristbands are not only great for festivals. They are considered by many a fashionable accessory! Adding a flare to everyday outfits and even an aid to create community spirit. Wristbands can be printed with almost any message, slogan or image to appeal to your specific target audience. Using logo printed bracelets. If you like these products, likelihood is you will also love our range of promotional keychains .
THE WRISTBAND AS A PROMOTIONAL ITEM: HOW EVERYTHING STARTED
In the early Stone Age, both simple and more elaborate wristbands came into existence. Originally made out of organic material (such as animal teeth and amber) the materials and the production of wristbands advanced with the ability of humans to process bronze and copper. In the Middle Ages, silver and metal wristbands, decorated with gemstones, represented their owner’s wealth, but they were also used as shields. For the Celtics, wristbands were a sign of nobility and expression of their position of power. Today, wristbands are one of the most demanded promotional products to exist. Many of the varieties have a modern touch which could easily make you forget their age-old origin.
THE WRISTBAND AS THE ULTIMATE FASHION ACCESSORY
We live in an age where a small detail can make or break an outfit. The great range of wristbands we have available guarantees that we have what you’re looking for, whatever statement you are looking to make. The trend of custom wristbands, made out of silicon, started with an innovative campaign. In 2004, the professional cyclist Lance Armstrong was wearing a bright yellow wristband with the print ‘Livestrong’ during the Tour de France. This was not only as a representation of his lifestyle but also Armstrong’s positive attitude in reference to his fight against cancer. This was followed by an outpour of support by celebrities worldwide, voicing solidarity. The result of which was the sale of 70 million printed wristbands with the profit donated to support people with cancer. After this iconic shift in the fashion industry, the sales have been consistent, reinforcing their value at present.
Benefits of Branded Wristbands
- Highly customisable
- Celebrity associated background
- Associated with Positive message (fighting cancer)
- Modern twist to existing designs
- Eye catching colour contrasts
- Low cost
- Retain personal value e.g. concerts