Marketing

In a digital world where algorithms dictate what we see, one thing still has the power to cut through the noise: a good story. Storytelling marketing isn’t just another trend. It’s the most human way to connect with your target audience. These adverts are stories we remember long after the offers fade. Discover what storytelling marketing really means in this post, why our brains cling to stories over facts, and why this approach resonates so strongly with audiences. More importantly, we’ll share practical ways for brands to uncover and tell their own story in a way that feels authentic, memorable, and human. If you’ve ever wondered why some brands become part of everyday life while others fade into history, the answer lies in the stories they tell. The good news is, your brand already has one worth sharing.

Blue isn’t just a pretty colour. It’s a psychological powerhouse. In marketing and branding, it’s often the quiet cue that says “you can trust us” before a word is even spoken. From finance to tech, companies have leaned on blue to signal stability, confidence and professionalism. But what is it about this colour that resonates so deeply with buyers? And how can your business use it to create stronger brand impact? This guide explores the emotional influence of blue and offers practical ways to use it across everything from your logo to your promotional campaigns.

Think green only stands for eco-friendly? Think again. The colour green psychology of greens plays a much bigger role in how brands are seen. Discover and learn about the emotional and cultural impact of green and how it can subconsciously shape a customer's opinion before any word is said.

Colour psychology and marketing go hand in hand. The choice of colour for branding, for advertising and co. affects whether you like or dislike something. And thus on the direct behavior of the target group. For our colour in marketing series, today we will continue to follow the yellow brick road to one of the happiest colours out there, yellow!

As a warm colour, orange is bold and playful. Many companies in a variety of industries have taken advantage of this colour. Learn how orange can help give your company a boost regarding your corporate identity and branding efforts. Discover the meaning of orange and how you can harness it for your next offline marketing or branding campaign.

Discover the upcoming trends you can expect to see in 2025. Be sure to consider these topics, trends, and products when creating your own roadmap and strategy. By following our tips for each trend, you can foresee having an exceptional 2025!

Red is more than just a colour. Colours in general are powerful marketing tools that can influence your target audience’s emotions and drive desired actions. Red grabs attention and evokes feelings of excitement, urgency, and passion. Understanding the red colour psychology in marketing is essential for companies and marketers. Read more to discover other ways that colour psychology of red can have a lasting impact on your brand.

Advertising needs to be colourful, unique and exciting to get the attention of the modern day consumer. We are bombarded with adverts constantly so you better be sure that your marketing campaigns are bright, bold and colourful! Learn how colour psychology and marketing go hand in hand. Get tips on how you can apply colour in marketing to your brand, marketing materials, and more today!