Promotional products at every budget: Smart ideas for every business

Is it difficult to decide what promotional products to order for the next marketing campaign? Understandable, because when it comes to bulk ordering promotional items it is not always so easy to keep an overview. An essential aspect that helps with those first research stages is setting a budget.

Budgeting should be one of the first things when planning a campaign. In case it wasn’t, create one as soon as possible. The budget determines what type of products are eligible. Price doesn't matter for the event? For cases without a limited budget, this type of information is also helpful when looking for and choosing the right corporate gift..

Here are the most popular products based on various budgets. Find a range of cheap promotional products for under £1 up to more high-end promotional products. Depending on the desired target group, different products at different price points are possible for marketing campaigns.

Finding the right quantity of promotional items at every budget

Bulk pricing is a company's best friend. This means, the more units ordered, the lower the price per unit will be. For brands looking to order large quantities for trade shows or other business conventions to spread their brand and logo, bulk ordering is the way to go. 

For tight budgets, it also makes sense to bulk order. The more items purchased at once, the lower the overall shipping costs will be. Order once for products to distribute throughout the year.

While bulk ordering is great for large companies, small quantities are perfect for small and medium sized companies. For small budgets, or even small events, many items have small quantities and low minimum order amounts. These are the items that can be ordered with 50 items or fewer, in order to help stay within the tight budget.

1. Low budget - Cheap promotional items under £1

For brands looking for budget-friendly and inexpensive items for a jobs fair or if there is any leftover budget, consider these items under £1. All of these items start off less than a pound. Even with a brand’s custom branding, these items are still price-friendlier than more expensive items.

These types of products, however, are not generally meant for every type of corporate gift. Products like this are better for adding to goodie bags at the next convention or trade show. Small gifts like these are better suited to be promotional giveaways rather than employee Christmas gifts, for example.

Here are some of the most popular items under £1:

• Pens - Pens are perfect for every type of event. Use these for around the office or to hand out to clients and customers alike. Order hundreds without going over budget.
• Tote bags - Many tote bags are less than £1 and they are an evergreen item. Bulk order enough of these to keep around all year.
• Lanyards - Lanyards are great for events, exhibitions, expos, trade shows, and even to wear around the office. These small items can be used for everything.
• Sunglasses - While sunglasses might be considered a summer item, these products work year round. Order enough to hand out corporate events and team building exercises.

2. Premium budget - high-end luxury promotional items

For events where there is no budget, or at least a really high budget, luxury promotional gifts are the perfect choice. Due to the nature and quality of these products, they make great corporate gifts to hand out to top clients and partners. These types of products are also great to hand out as employee gifts too, whether in an onboarding box or as a special custom-made swag box.

As the unit price is higher, many of these items have a low minimum order quantity. With the low minimum order amount, send these products out as executive client gifts to really show appreciation and support.

Choose from the collection of brand name products for memorable products.

Here are some recommended high-end products for corporate gifts:

• Laptop bags - Use these in welcome packs or as Christmas gifts. These make perfect corporate merchandise employees will love and use everyday on the way to the office.
• Audio products - Headphones and speakers are perfect for daily office use. Use them to take phone calls or listen to music to stay focused.
• Travel mugs - Hand out a practical item everyone will love. Choose ones with straws to be a trendsetter.
• Power banks - Give the gift of power. In a tech-focused world, everyone can greatly benefit from having reliable portable power.

Spend the budget wisely

Whether the budget is tight or limitless, it is important to remember a few things when ordering with allbranded.

Some of these products have a minimum order amount. This could bring costs up depending on the specific amount of promotional products needed. For this reason, consider the target audience and event for the gifts in advance, as this can help set a budget or stay within it.

For example, when attending a trade show, it makes sense to bring many branded products at a lower price rather than only a few printed items at a higher cost. When gifting corporate merchandise to only a few people, the ability to spend more money per product per person is increased with small orders.

Take advantage of filter options

The allbranded online website has filter options available to choose the right product for the specific budget and needs. Every specific category page gives customers the option of sorting the products by price per unit. Choose the correct range to find the right product at the right price. Then only the company logo and design is missing for the final product.