The Best Trade Show Giveaways | Make your business stand out

ABOUT TRADE SHOWS, CONVENTIONS AND EXPO EVENTS

Irrespective of your industry, attending trade shows, fairs, and expo events is essential. These events not only provide a chance to network and gain insights into your competitors' practices but also enable you to meet potential clients. If you own a company, it's highly recommended that you search for local trade shows in your business area, as attending such events is an experience that everyone should have at least once in their lifetime, if not every year.

They are excellent opportunities to connect with like-minded individuals and gain knowledge that can benefit your business. Additionally, they offer a platform to showcase your brand and make valuable contacts that can lead to potential collaborations.

Attending trade shows and expo events should be a priority for any business looking to grow and expand its reach. By attending such events, you can keep up with the latest industry trends, stay informed about your competition, and make crucial connections that can help your business thrive. So, don't hesitate to sign up for the next trade show or expo event in your area, as it could be the key to unlocking new opportunities and taking your business to the next level.

SOME UK-BASED EVENTS TO KEEP AN EYE ON

If you are interested in showcasing your product, company or business at a high quality and traffic trade fair or convention, here are some that are very popular.

London Tech Week: With over 30,000 that normally attend this event, London Tech Week is one of the premier tech events focusing on the advancement of the UK tech industry. The organisers are planning to double the size of this event in the coming year, so it may be a good thing to look into!

Ideal Home Show: This massive home show has foot traffic that exceeds over 170,000 attendees. This is meant for the home and gardening industry as companies showcase the latest and greatest in the sector.

Hotel, Restaurant & Catering (HRC): Over 1500 suppliers come to this week-long show that focuses on the hospitality sector in the UK. As one of the older trade show events, it is quite well known and is one many in the industry makes sure to attend.

Consider attending some of these events (depending on your industry) and make sure to bring along some event merchandise to make your marketing campaign effective in the public eye.

THE BEST TRADE SHOW GIVEAWAYS

Needless to say, having promotional trade show products is absolutely crucial. Whether it's for potential customers or other interested parties, here are a few items you should make sure to have at your booth:

• Promotional Pens: can be used as a giveaway or to write down an important phone number, either way this is a must
• Branded Notepads: this is a promotional product that can be used on the day of the event or gifted to the right people for long-term advertisement
• Branded Coffee Mugs: this is also a great giveaway that is useful and builds your brand awareness
• Promotional Stress Balls: this is a fun giveaway that's going to stay with your potential customers for a long time
• Branded Tote Bags: this is another much which can't be missing from your trade show kit, besides, how are your customers going to carry all the other goodies?!

BENEFITS AND ADVANTAGES OF TRADE SHOW GIVEAWAYS

Trade show promotional items can offer several benefits to businesses...

• Brand Visibility: You increase your brand's visibility and exposure among attendees and potential customers.
• Memorability: A well-chosen giveaway can leave a lasting impression on trade show attendees even after the event is done
• Lead Generation: Ask attendees to provide their contact details in exchange for receiving the giveaway item, thereby generating leads for future marketing efforts.
• Promotional Tool: For example, if you're launching a new product, you can use the giveaway item to create excitement and generate interest in the product.
• Word-of-Mouth Marketing: Unique or desirable giveaways can generate buzz among attendees, leading to word-of-mouth marketing.
• Competitive Advantage: By offering giveaways, your booth can stand out from others and gain a competitive edge.
• Long-Term Marketing: Well-designed giveaways that have practical uses or longer lifespans can continue promoting your brand long after the trade show has ended.

Remember, the effectiveness of branded trade show products depends on factors like target audience, item quality and relevance, and alignment with marketing strategy.

FREQUENTLY ASKED QUESTIONS

Here are a few of the most frequently asked questions about expo events.

What are promotional giveaways?

Promotional products branded with your company's logo are perfect for any trade show or exhibition, and can make for a great giveaway at any expo event. These promotional giveaways are reminders of your company, especially after the event is finished, hence your brand will be top of everyone's mind for a long time.

Having a few small but effective items such as branded keyrings, will make a lot of people ask about your company while at the event as well as after it. 

What product are typically the best trade show giveaways?

As mentioned above, some of the best giveaways are items that are small, compact and useful. A few mentionable choices are pens, mugs and tote bags or even lanyards, but you can also brand with your company's logo items that are fun, such as games, balls, bottle openers and so on.

In fact, cooler giveaway are going to attract more people; so don't be afraid to splurge on promotional products. If you can afford pricier items that are going to make an impact, we recommend browsing through the eco friendly promotional products on our website.

How do you attract customers at a trade show?

We all know that everyone participates at trade shows and expo events to network and attract new potential customers. So it's no surprise that attracting customers is no easy job. But you can make your booth a success by having lots of cool promotional giveaways, friendly staff and interactive activities or little games.

You will manage to bring people over by interacting with them constantly, and once your booth is popular, you will attract even more interested people. Naturally, among these, you will find your target audience.