Blog

Discover how the subsidiary brand of garmo AG is building brand awareness through its sponsorship of the European League of Football while also creating genuine fan moments. With a high-quality, emotionally charged giveaway, it has succeeded in making the brand accessible and creating an authentic connection with fans – in the stadium, at events and in everyday life.

In a digital world where algorithms dictate what we see, one thing still has the power to cut through the noise: a good story. Storytelling marketing isn’t just another trend. It’s the most human way to connect with your target audience. These adverts are stories we remember long after the offers fade. Discover what storytelling marketing really means in this post, why our brains cling to stories over facts, and why this approach resonates so strongly with audiences. More importantly, we’ll share practical ways for brands to uncover and tell their own story in a way that feels authentic, memorable, and human. If you’ve ever wondered why some brands become part of everyday life while others fade into history, the answer lies in the stories they tell. The good news is, your brand already has one worth sharing.

AnyDesk demonstrates how carefully selected promotional items can have more of an impact than other promotional materials. With high-quality, target group-oriented giveaways, the software company succeeded in attracting attention, starting conversations, and anchoring its brand in people's minds. Find out how umbrellas, notebooks and tote bags became real brand ambassadors at career fairs.

Blue isn’t just a pretty colour. It’s a psychological powerhouse. In marketing and branding, it’s often the quiet cue that says “you can trust us” before a word is even spoken. From finance to tech, companies have leaned on blue to signal stability, confidence and professionalism. But what is it about this colour that resonates so deeply with buyers? And how can your business use it to create stronger brand impact? This guide explores the emotional influence of blue and offers practical ways to use it across everything from your logo to your promotional campaigns.

Summer can be a slow season for businesses. Sunny days and summer holidays lift spirits, but can also be a disruption. Rather than ignoring the seasonal dip, smart businesses take advantage of it. The right incentives can transform summer into the perfect opportunity - boosting employee morale, re-energising teams, and showing appreciation. These small gestures go a long way to keep everyone happy and motivated to end the year strong. This guide offers practical, people-focused ideas to keep your team engaged, motivated, and actually looking forward to Mondays - even in July.

Think green only stands for eco-friendly? Think again. The colour green psychology of greens plays a much bigger role in how brands are seen. Discover and learn about the emotional and cultural impact of green and how it can subconsciously shape a customer's opinion before any word is said.

Think PR packages are just free samples in a box? Think again. Discover how UK brands are turning simple deliveries into unboxing-worthy moments that influencers can’t wait to share. Packed with creative ideas, branding tips, and affordable promo gifts, this guide shows how any business can start building buzz. No huge budget needed.

Colour psychology and marketing go hand in hand. The choice of colour for branding, for advertising and co. affects whether you like or dislike something. And thus on the direct behavior of the target group. For our colour in marketing series, today we will continue to follow the yellow brick road to one of the happiest colours out there, yellow!

There is a lot of discussion about men and women equality in the workplace. How equal are they? Unfortunately, not as equal as they could be. Women, especially women of colour, often face a lot of obstacles that hinder women to advance to senior leadership roles. However, diversity and inclusion can be a great asset for any team or company. Discover some ways companies can promote equal opportunities to fight against gender and other discrimination.

In a digital world, having a place to meet fellow like-minded professionals cannot be replaced. The personal connection can build strong relationships that translate to growth for your company. Regardless of what industry you are in, do not discount the powerful effects of event marketing. Discover the strategy for how you can make the most of your next appearance at a marketing event.