Blog

Blue isn’t just a pretty colour. It’s a psychological powerhouse. In marketing and branding, it’s often the quiet cue that says “you can trust us” before a word is even spoken. From finance to tech, companies have leaned on blue to signal stability, confidence and professionalism. But what is it about this colour that resonates so deeply with buyers? And how can your business use it to create stronger brand impact? This guide explores the emotional influence of blue and offers practical ways to use it across everything from your logo to your promotional campaigns.

Summer can be a slow season for businesses. Sunny days and summer holidays lift spirits, but can also be a disruption. Rather than ignoring the seasonal dip, smart businesses take advantage of it. The right incentives can transform summer into the perfect opportunity - boosting employee morale, re-energising teams, and showing appreciation. These small gestures go a long way to keep everyone happy and motivated to end the year strong. This guide offers practical, people-focused ideas to keep your team engaged, motivated, and actually looking forward to Mondays - even in July.

Think green only stands for eco-friendly? Think again. The colour green psychology of greens plays a much bigger role in how brands are seen. Discover and learn about the emotional and cultural impact of green and how it can subconsciously shape a customer's opinion before any word is said.

Think PR packages are just free samples in a box? Think again. Discover how UK brands are turning simple deliveries into unboxing-worthy moments that influencers can’t wait to share. Packed with creative ideas, branding tips, and affordable promo gifts, this guide shows how any business can start building buzz. No huge budget needed.

Colour psychology and marketing go hand in hand. The choice of colour for branding, for advertising and co. affects whether you like or dislike something. And thus on the direct behavior of the target group. For our colour in marketing series, today we will continue to follow the yellow brick road to one of the happiest colours out there, yellow!

There is a lot of discussion about men and women equality in the workplace. How equal are they? Unfortunately, not as equal as they could be. Women, especially women of colour, often face a lot of obstacles that hinder women to advance to senior leadership roles. However, diversity and inclusion can be a great asset for any team or company. Discover some ways companies can promote equal opportunities to fight against gender and other discrimination.

In a digital world, having a place to meet fellow like-minded professionals cannot be replaced. The personal connection can build strong relationships that translate to growth for your company. Regardless of what industry you are in, do not discount the powerful effects of event marketing. Discover the strategy for how you can make the most of your next appearance at a marketing event.

As a warm colour, orange is bold and playful. Many companies in a variety of industries have taken advantage of this colour. Learn how orange can help give your company a boost regarding your corporate identity and branding efforts. Discover the meaning of orange and how you can harness it for your next offline marketing or branding campaign.

Discover the upcoming trends you can expect to see in 2025. Be sure to consider these topics, trends, and products when creating your own roadmap and strategy. By following our tips for each trend, you can foresee having an exceptional 2025!

2025 is here and it is more important than ever having the right people notice your business. A presence at trade fairs and shows puts your brand front and centre of not only consumers, but other businesses. This brings forward important networking and partnership opportunities that could take your brand to the next level. Now, the list of all trade shows in the U.K. would be many pages long, but here are a few worth checking out.