This will depend on what your end goals are. However, studies have shown that more unique items are often remembered for longer. This doesn’t mean you need to choose a random item that has no relation to your brand or service. We offer a variety of products that are industry-specific, giving you the edge up on your competitors.
 If you are unsure if a unique item is worth the monetary risk, consider choosing a classic item, but in a fun colour. Or brand something eye-catching on the product to stand out in this way instead.