Summer Promotional Products

YOU'LL NEED SOME SUMMER PROMOTIONAL PRODUCTS SUITABLE FOR THE SEASON

Summer is the perfect time for businesses to get creative and promote their brand in a fun and memorable way. And what better way to do that than with summer promotional products? These products are an excellent way to make a lasting impression on your customers and clients, while also keeping your brand at the forefront of their minds.

These types of products come in a wide range of options, from beach and sun-themed products to outdoor accessories and everything in between. Some of the most popular products include sunscreen, water bottles, frisbees, and beach balls.

WHY IT'S GOOD TO STAY ON TOP OF WEATHER RELATED MERCHANDISING

• Increased Brand Exposure: As people tend to spend more time outdoors during the summer months, things like t-shirts, beach towels, or sunglasses can help increase brand visibility and exposure.
• Higher Customer Engagement: By offering summer-themed products, businesses can engage with their customers in a fun and exciting way, building brand loyalty and customer relationships.
• Cost-Effective Marketing: Want a cost-effective marketing tool for businesses of all sizes? Products that are geared towards warmer weather can be produced in large quantities and distributed to a wide range of customers and prospects.
• Improved Brand Perception: Providing high-quality and useful seasonal products can help improve brand perception and increase their likelihood of making repeat purchases. It also shows your business wants to stay in-the-times for any season.
• Increased Sales: Seasonal merchandising products can help drive sales by offering customers incentives to purchase products or services during the appropriate months. For example, offering a free beach towel with a purchase of a certain amount can encourage customers to spend more and increase revenue.

FREQUENTLY ASKED QUESTIONS

How can these products be useful during warm months?

Remember, seasonal merchandising is a way to introduce new products or services to your customers. For example, if you're launching a new line of outdoor gear, you may want to give away branded water bottles or backpacks at an outdoor event. This can help generate excitement around your new products and increase their visibility.

In addition to generating buzz around your brand, it can also help increase your brand's reach. When customers use your branded products in public, they are essentially acting as brand ambassadors, spreading the word about your company to others.

What materials are best for the summer season?

It really depends on what you're looking for. For clothing, we would recommend things that are lightweight, easy to wash and colourful. Cotton is considered to be the best wearable fabric, but the most desirable option is any material that is sweat-wicking for the wearer. But for other products, we think it's best to consider durability and longevity as things liketowels, beach bags and sunglasses could be seeing some serious use.

Things to consider when restocking branded products for summer

When it comes to choosing the right product, it's important to consider your audience. Think about who you'll be giving the products to and what their interests and needs are. For example, if you're targeting a younger audience, you may want to consider products like sunglasses or beach balls. On the other hand, if you're targeting an older demographic, you may want to consider products like insulated water bottles or picnic baskets.

Another factor to consider is printing. You want to make sure that your products are branded with your company's logo or message in a way that's visible and memorable. Most summer promotional products can be branded in a variety of ways, including screen printing, embroidery, or engraving.