.png)
.png)
.png)
Summer promotional products
Frequently asked questions
What qualities makes a summer promotional product good?
For branded products to be successful, they should embody three things: useful, well-made, and seasonally relevant. Customers are more likely to keep and use items they like. Some of the most popular products include:
- Reusable water bottles
- Beach towels or cooling towels
- Cotton tote bags
- SPF lip balms
- Foldable picnic blankets
- Bucket hats
- Cooler bags to keep drinks cool
- Printed sunglasses
If it adds value to their day out in the sun, it adds value to your brand too. Ensure your brand is doing summer marketing right this year.
Which materials are best for summer products?
For wearables such as t-shirts, look for lightweight, breathable fabrics like cotton. Sweat-wicking polyester blends are also good as they are breathable. Comfort is key during the warmer months no matter what material you choose.
When choosing accessories like towels, tote bags, or outdoor items, prioritise durability. You want your product to survive the summer and hopefully even long after that.
How do I know what to order?
Start with your audience since they are the ones who will use this item in the future. What kind of events do they attend? What is the typical lifestyle for them? When targeting younger crowds, consider choosing sporty items like waterproof speakers, gym towels, or sunglasses could work well.
If you're appealing to professionals or families, insulated coolers, picnic sets or garden accessories. Putting your company logo on just anything won't do.
Be sure to also think about timing. Plan early and order ahead to make the most of the summer season.
Can summer items support a product launch?
Launching something new? Then consider using summer items to promote the launch.
You can use promotional items during events. They are not just giveaways; they can also enhance the event itself. Set up an outdoor event or pop-up stand and offer branded giveaways tied to your new product line.
They are a simple but effective way to boost visibility and get people talking.
Summer promotional products people will actually use
When the sun comes out, so do the opportunities to boost your brand. Summer is the perfect time to get your branding out there in a fun and practical way.
Keep your business top of mind when people start going outside again. Ensure that your marketing appears at all the popular events, such as festivals, parades, and holidays.
Make your summer campaign stand out
Promotional products, seasonal items included, aren't just about free stuff. You can use summer promotional items for year-round branding when chosen carefully. Company merch is a smart way to connect with your target audience, employees, or clients. These products feel natural, timely, and fun.
Are you looking to order summer items in bulk but need help choosing the right seasonal gear? We can help you plan the perfect summer giveaway for your next event. If you want to include your company in summer stories, we are here for you.
Why seasonal promotional products makes business sense
1. More visibility, more impact
Summer isn't just about warm weather, it's about brand visibility. Your branded merch has a better chance of reaching a wider audience with people doing more things. These everyday moments create real-world exposure, like when someone wears your branded baseball cap or promotional sunglasses.
2. Summer promotional items to match the season
Think beyond the basics regarding promotional products. Summer is the season for fun and flexibility, so lean into that. Branded items like beach balls, fans, cooler bags, or even flip-flops can all make great impressions.
Want something a bit different to make a bigger impact? Consider printing your logo on outdoor beach games, picnic blankets or even portable BBQ sets.
3. Drive engagement with events and giveaways
Outdoor parties, company picnics, or promotional summer events are perfect occasions to hand out summer giveaways. They work whether you hand them out to employees to boost morale or at external events for clients and customers. Giveaways encourage participation in the event and leave a lasting impression once the event is over.