How ITA Airways flew higher with promotional products

About ITA Airways

ITA Airways is an Italian airline which started in October 2021. As a young, newly created airline, it was important to raise brand awareness through various activities and events. This is where ITA Airways approached allbranded.

🎯 The goal

Create memorable company merchandise to generate more brand awareness and strengthening for this young airline company. Specifically, creating items that will leave a lasting impression when handed out to customers and suppliers at events and other activities.

🛫 The challenge

Of course, there are always requirements and other details that make choosing the right items a bit less straightforward. ITA Airways had three requirements in mind when finding the right product for their needs:

1. Money - Stay within their allotted budget and find quality items at the right price.
2. Time - Receive their items quickly within their tight deadlines.
3. Specifics - Choose items that fit within the ITA Airways Brand Book.

Being a new company, it is important to make a good first impression with those receiving the products. In this case, suppliers and potential airline flyers who want to trust and connect with an airline company.

💡 The solution

ITA Airways UK had a mission in mind and decided to reach out to the allbranded team for quick and easy support. With the help of the team, ITA Airways decided to order multiple products for their needs. After considering what products were within their budget, were able to be produced and delivered on time, and were aligned with the company’s Brand Book, they ultimately chose:

• A5 notebooks
• Power banks
• Pens
• Tote bags

The idea behind choosing these products?

Choosing products that were practical and therefore most effective. With a broad target audience, ITA Airways opted for products that could be used by anyone and everyone. Plus, the variety gives the target audience an option to choose which they prefer the most. This leads recipients to choose an item they will interact with the most and therefore, bringing the most brand awareness to ITA Airways.

🛬 The result

The results were achieved - those who received the items left feeling happy with the merchandise, therefore increasing the brand awareness for ITA Airways.

✨ Memorable brand awareness is personal

While great products can have a lasting impact on the recipient, the personal connection made during the ITA Airways events and activities also played a role. A great promotional product, chosen with care and branding accordingly can go a long way to help facilitate meaningful conversations when handed out.

That is what ITA Airways understood. Adding a memory or personally receiving one of these gifts from an ITA Airways employee makes the experience and each use after that even more special.

If you are looking to order industry specific products to make your company stand out from the competitor, contact us directly. Our team of experts is standing by to ensure you have the best experience, while getting quality products - made directly to your wishes.