Freshers' Week promotional products
For organisations that want to recruit more students to join, make sure you’re part of the Freshers’ Week buzz. Find a collection of products new uni students would be happy to receive. Whether your brand is looking to participate all week, or showcase products during the Freshers’ Fair, find the right giveaway - mugs, tumblers, t-shirts, water bottles, lanyards, and drawstring bags.
Got questions? We’ve got the answers.
Promotional giveaways during Freshers Week come from all sorts of organisations, companies, and businesses. You’ll find student societies looking to recruit new members, local businesses introducing students to their services, and even universities themselves to help situate the newcomers.
When handing out promotional products, there’s no shortage of creativity when it comes to grabbing attention. When choosing a product, consider these things to make a bigger impression.
- Price and affordability
- Wow-factor
- Practicality
- Longevity
- Eco-friendliness or sustainability
Focus on these types of topics to ensure your budget goes a long way.
- Study gear & essential tech - think about everything a uni student needs to pull and all-nighter. Power banks, notebooks, USB sticks, highlighters, and more
- Wearable items - hand out items that can be worn again and again. Baseball caps and hats, sunglasses, t-shirts, hoodies, jumpers
- “Survival” items - everyone needs these items, so why not add your logo on top and hand them out? Plasters, toiletries, snacks, drinks
- Campus essentials - these items are a must-have for any serious student. Tote bags, water bottles, pens
Promotional products work for Freshers’ Week
Freshers’ Week, or “Welcome Week,” begins the university experience for first-year students, who are deemed “freshers.” Across the UK, Freshers’ Week is a time for these first year students to meet new people and explore their new university. The week is packed with social events, club fairs, and campus tours, all designed to help students settle in.
It’s not just students who benefit from this time. Businesses and social organisations have a great opportunity to make a lasting impression at these events. For businesses, it’s the optimal opportunity to connect with these eager students who are ready to explore new products, services, and experiences. Universities can also take advantage of this week. Brand these products with your university logo to generate more school spirit.
Why you should hand out Freshers’ Week promotional giveaways
Freshers’ Week is all about first impressions, which is exactly what promotional products can do. Students are inundated with new information from a variety of places, so a tangible, useful item can help your organisation stand out. Choosing the right giveaway keeps your name at the forefront of their minds. So consider products that are practical, but also unique and fun freebies enough to give the wow-effect. Students love freebies—so they will be happy to receive a variety of items all week!
However, Freshers’ Week isn’t just about activities to do on campus. For example, nightclub promoters enticing students with branded wristbands to enjoy drinks and socialising. Tech companies showcasing their latest apps or services specifically for students with free promotional chargers and power banks.
Popular Freshers’ Week giveaways
Since Freshers’ Week is all about recruiting students to join new organisations, then giveaways should reflect that. Here are a few examples that are popular for good reason:
- Tote bags: These are practical items that can be used everyday. Choose from a variety of colours to match your identity.
- Reusable water bottles: Another practical option for uni students who are in lectures all day. They will be toting your logo around every day.
- Power banks: For the digital world, power banks are a must. Your organisation will enjoy improved brand exposure and awareness with students carrying these around everywhere.
- Pens and notebooks: Classic, affordable, and guaranteed to be used for note taking, exams, and studying. Choose unique designs and colours to stand out from other pens.
- Snacks: Students love to get free food, so why not use this to your advantage. Hand out promotional snacks in a variety of types to get people excited about your message.
Make Freshers’ Week work for your brand or organisation
If your goal is to connect with the next generation of professionals, Freshers’ Week and the Freshers’ Fair is the right place to promote. Thoughtful promotional products can turn a momentary interaction into a long-term connection.
➥ Are you ready to prepare for your organisation’s Freshers’ Week giveaway strategy? Let’s get your logo and merch into the hands of the UK’s next generation of students! Reach out to our promotional product experts to assist you with any questions.