AnyDesk – How eye-catching giveaways make career fairs a success

About AnyDesk Software GmbH

AnyDesk develops innovative software that redefines how people and organisations stay connected in a digital world. From driving innovation in start-ups to streamlining global enterprise workflows, AnyDesk powers collaboration without boundaries. Growth continues in Germany and beyond, with events and trade fairs playing a key role in meeting new talent and building meaningful partnerships.

The challenge

The occasion was clear: AnyDesk wanted new promotional items for a whole range of events. Career fairs, university events, internal welcome kits – everything had to be covered. The idea was to place a larger order with items that could be used in different ways. Some of them were to be individually tailored to specific university and college fairs.

The goal was to source the best possible selection of promotional items for different occasions while working within carefully planned resources.

• Which items make sense for which target group?
• How will the design look on the products?
• How can price and quality be realistically combined?

The team reviewed numerous products and compared prices and materials.

Additionally, some of the necessary expertise was lacking: how do different printing processes work? Which colours look best on which materials? What should the artwork look like to ensure that the result is not disappointing later?

A lot of effort, lots of questions, and little room for error.

The solution

AnyDesk opted for a mix of tried-and-tested and new promotional items: notebooks, umbrellas, tote bags, and pens. Some products were specially adapted for specific trade fairs. They featured individual logos, appropriate slogans, and designs that suited the target group and the respective event.

The consultation process went smoothly. Our team provided support in selecting items, gave honest feedback on design issues, and helped with the final decision regarding the printing methods and positioning. AnyDesk put together a pre-selection of items, created screenshots for illustration purposes and the allbranded team took care of the next step. Together, details were coordinated, print data was prepared, and final questions were clarified. The order was thus completed in a structured and efficient manner.

The print preview was particularly helpful. It showed what the items would look like and allowed for final corrections. The result was exactly what AnyDesk wanted, and it was ready to use on time.

The result and the reaction

The reactions to the promotional items were clear. At career fairs, it was noticeable how well the notebooks and bottles were received, especially by students. Many found the items not only practical, but also visually appealing. The design was perceived as high-quality, and the feel left a lasting impression.

Some of the fair visitors were already familiar with AnyDesk. They used the software in their studies or in their part-time jobs and described themselves as fans. So, they really enjoyed the fact that they could now take home a branded notebook or bottle, as they felt that they were taking a piece of the brand home with them.

The branding on the products had an impact. It ensured visibility, many trade fair conversations, and recognition. At the same time, it strengthened trust in the brand because it was associated with quality and functionality. Thus, a simple giveaway became a real brand statement.

The effort also paid off for the AnyDesk team. The items sparked conversations at events, helped initiate exchanges and supported recruitment. In retrospect, these items were not just nice extras, but a clear factor in the success of trade fairs and events.

If you are also looking for the perfect promotional items for your trade fair appearances, feel free to visit our shop or get in touch with us. We will help you find exactly the right products to really appeal to your audience at trade fairs.